Commercial Photography
covers a very broad range of genres in photography from product, portrait,
fashion, food, even landscape. Essentially commercial photography is aimed at
commerce and business, designed to make the end user of an image financial
gain. We can say commercial photography has been around from the beginning of
modernism. Advertising is a huge part of our consumer culture and photography
plays a very large part in consumerism and our need to buy. Commercial
photography is predominantly about aesthetics, stirring something deep in the
viewer through their eyes and creating a want and a need to purchase.
Business
will spend a large amount of time in finding a photographer to create suitable
imagery to enhance their sales, choosing a photographer will be based on their
style and imagination, their creative talent and technical ability to produce
the right feel and emotion in a shot.
As a
photographer we may be guided by a specific brief and direction of the client,
or we may have full creative input and design images that meet our own
creativity. Using our own creative direction doesn’t come without it’s issues,
we have a moral obligation to the viewer, discrimination, hostile influences,
cultural awareness and the humility not to cause offence, having said that it
is impossible to please everyone.
We also have
to remember the legal implications, be aware of country law, copyright, model
release forms and what is written on it, liability and the use of a photograph,
plagiarism( not copying or using somebody else’s work as our own),
Infringement, publishing and distribution, right of Privacy, Appropriation,
Intrusion, Public Disclosure, Property Release and Right to Publicity.
Insurance is inevitable and is a must for your own protection. It is an
essential obligation not only to ourselves for personal protection but to the
industry as well, and to be aware of all of these aspects before undertaking
any work.
Practitioners
in photography influence in many different ways, style, concept, direction,
technical practice, narrative, and creative imagination. As a commercial
photographer it is vital to create a style that is individual, this may come
from a collection of influences that have motivated and moulded our individual
aesthetical approach.
My personal
influences come from a broad spectrum of photographers who have different
qualities and approaches to their imagery. Low key, High key, light aesthetic
and manipulation, post production, Vision and approach and image production.
Style and
aesthetics are a very personal thing,, from a commercial aspect we have to
appeal to the desired market, influences
I find I am influenced by many different photographers and views and styles:
Rob Lawson
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As a leading global drinks photographer,Rob Lawson undersstands current trends and has to adapt each shoot according to the atmosphere required. I enjoy his use of light and focal depth, each shot gives a different ambiance and high in contrast. As a photographer I think it's critical to be able to create and evoke an emotion, especially when a product sales depends on the photography. He does this using effective staged shots, mostly low key but stunning use of light.
Rob White
Bill Cahill
Robert Wilson
Peter Leverman
David Ryle
My Personal Images
People In The Work Place
Learning Outcomes
and Evaluation
Image: The
Welder
The Shot: Taken
in a garage with limited lighting, I used off camera flash to create light from
the side as the welding torch illuminated the front of the subject. Shot on
50mm lens as this was an environmental portrait.
Evaluation: The
image speaks for itself in my opinion. I works well although I do have a slight
issue with the one large orange spark that detracts the eye a little. The tonality
in the image is good and the blue illuminated light really sets off the image.
Learning Outcome This is the first time I have used
off camera flash for this type of shot, using high speed sync helped to tone
down back light and create more atmosphere in the shot.
Post Production None.
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF50mm f/1.4
USM (shot wide open)
Exposure: Manual
exposure, 1/8,000 sec, f/1.4, ISO 100
Flash: On, Fired
Date: November 30,
2014 12:20:47PM (timezone not
specified)
File: 517A0281.dng
5,760 × 3,840 JPEG (22.1 megapixels)
10,650,140 bytes (10.2 megabytes)
Learning Outcomes
and Evaluation
Image: The
Christmas Market Trader
The Shot: Taken
at a Christmas Market, I really wanted to capture a sense of desperation in
making money at such an important time of the year. I used a speed light on
camera to add light. Focusing on the trader with the lowest aperture I could to
create blur in the foreground.
Evaluation: The
image has a sense of loneliness with the soul trader looking quite solemn. I
feel the shot works well and gives a completely different feel that we would
expect from Christmas.
Learning Outcome A very busy market proved difficult to
get the shot, the biggest thing was patience. I didn’t want to stage the shot
as I wanted it completely natural.
Post Production None.
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 60 mm (shot wide open)
Exposure: Manual
exposure, 1/800 sec, f/4, ISO 800
Flash: On, Fired
Date: December 3,
2014 9:00:30PM (timezone not specified)
File: 5,760 ×
3,840 JPEG (22.1 megapixels)
4,689,278 bytes (4.5 megabytes
Reflective Objects
Learning Outcomes
and Evaluation
Image: The
Vase
The Shot: Taken
in the studio, I wanted to create black and white image for this shot with
limited light. Using two soft boxes either side of the vase to create the
reflections on each side.
Evaluation: The
tonality in the shot works really well,
although on reflection maybe I shoud have made the reflection on the right
longer to reach the bottom of the vase.. Also more consideration to the space
at the top and the bottom of the vase.
Learning Outcome Working in the studio really takes
me out of my comfort zone, working with reflective objects is really difficult to
manage the shards of light you want and get the correct positioning you
require. More consideration needed to be taken on space in the shot, if this
was for an advertising brief where would text go?
Post Production None.
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 80 mm
Exposure: Manual
exposure, 1/200 sec, f/22, ISO 200
Flash: Off, Did not
fire
Date: November 5,
2014 2:10:59PM (timezone not specified)
File: 3,840 ×
5,760 JPEG (22.1 megapixels)
3,897,287 bytes (3.7 megabytes)
Learning Outcomes
and Evaluation
Image: Wine
and Grapes
The Shot: I
wanted to try an outdoor commercial shot that may be suitable for advertising.
I chose wine as my reflective object and decided to use grapes to coincide, On
the label of the bottle are trees so I opted for a more rustic approach and
shot the image in a forest. I set the
bottle up on a rock and with consideration to the reflections and the water I
composed the image to resemble a country scene. Using a speedlight on the
ground to inject light onto the front of the bottle. I deliberately left empty
space at the top and bottom of the bottle to allow for advertising text.
Evaluation: The
image is colour rich, with the help of autumn colours. The text is clear and
you can easily recognise the branding. I do find the shard of light on the top
right neck of the bottle a little distracting, although it could be
photoshopped out, or in hindsight used card to eliminate the light. The bottle
could maybe have been move further to the left to create more space on the
right of the bottle.
Learning Outcome I really tried to create a very
considered piece of work, with reference to the branding and it’s surroundings.
Post Production some
saturation increase, contrast and clarity.
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF200mm
f/2.8L USM
Exposure: Manual
exposure, 1/100 sec, f/7.1, ISO 200
Flash: Off, Did not
fire
Date: November 6,
2014 2:41:22PM (timezone not specified)
File: 3,536 ×
5,304 JPEG (18.8 megapixels)
7,774,212 bytes (7.4 megabytes)
Learning Outcomes
and Evaluation
Image: Wine
and Grapes
The Shot: I
wanted to try an outdoor commercial shot that may be suitable for advertising.
I chose wine as my reflective object and decided to use grapes to coincide, On
the label of the bottle are trees so I opted for a more rustic approach and
shot the image in a forest. I set the
bottle up on a rock and placed the grapes for effect. The bottle was place with
consideration to the reflections in the trees to symbolise the labelling on the
bottle. Using a speedlight on the ground to inject light onto the front of the
bottle. I deliberately left empty space at the top of the bottle to allow for
advertising text.
Evaluation: The
image is colour rich, with the help of autumn colours. In hindsight I would
have removed the branch as I don’t think it adds a great deal to the image.
Also the amount of blur in the shot is a little distracting to the right hand
side of the shot. The text is clear and you can easily recognise the branding.
Learning Outcome I really tried to create a very
considered piece of work, with reference to the branding and it’s surroundings,
although I do believe the shot could be improved with a different aperture and
removal of the twig.
Post Production some
saturation increase, contrast and clarity.
Target file: 517A1865-Edit.jpg
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF200mm
f/2.8L USM
Exposure: Manual
exposure, 1/20 sec, f/9, ISO 400
Flash: Off, Did not
fire
Date: November 6,
2014 3:40:53PM (timezone not specified)
File: 3,721 ×
5,581 JPEG (20.8 megapixels)
13,901,917 bytes (13.3 megabytes)
Food and Drink
Learning Outcomes
and Evaluation
Image: Apple
The Shot: Taken
in the studio, I wanted to explore light on a colourful object. I osed a single
light setup to throw light onto the apple, using foam board as curtains to
direct the light and fall off to illuminate the top and side of the subject.
Evaluation: Subtle
is how I would describe the image, gentle light to illuminate and the stork of
the apple is lit with consideration to the image. If I have one criticism to
the shot it would be the harsher light to the centre of the reflection.
Learning Outcome Working in the studio really takes
me out of my comfort zone, working with reflective objects is really difficult to
manage the shards of light you want and get the correct positioning you
require.
Post Production Clarity
and contrast
Target file: 517A2010-Edit.jpg
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF200mm
f/2.8L USM
Exposure: Manual
exposure, 1/200 sec, f/9, ISO 200
Flash: Off, Did not
fire
Date: November 13,
2014 12:55:41PM (timezone not
specified)
File: 3,840 ×
5,760 JPEG (22.1 megapixels)
3,224,381 bytes (3.1 megabytes)
Color Encoding: Embedded
color profile: “sRGB”
Learning Outcomes
and Evaluation
Image: Farmhouse
Lunch
The Shot: Taken
in the studio, I wanted to commercial type food image that could be used for
advertising. Using a two light set up to illuminate the subject, I intended to
make a colourful and appetising image. My first difficulty was the tomatoes as
I wanted them to look wet and fresh by spraying them with glucose and water, my
issue was the amount of harsh reflection off the lighting, so in the end I used
coppydex to tone down the reflection.
Evaluation: The
tonality in the shot works really well,
although on reflection maybe I shoud have made the reflection on the right
longer to reach the bottom of the vase.. Also more consideration to the space
at the top and the bottom of the vase.
Learning Outcome Working with food is quite difficult
as the heat off the lights tends to dry your food and make it look unappetising.
Food design is an art form in it self. To make an image appealing the food has
to be arranged to look appertising. The more time you spend arranging the food,
the quicker the food starts to dry out. Speed is essential working with this
type of food.
Post Production Contrast
and clarity was added to enhance the colour.
Target file: 517A2150-Edit.jpg
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro Photo
Camera: Canon EOS 5D Mark III
Lens: EF200mm f/2.8L USM
Exposure: Manual exposure, 1/200 sec, f/9, ISO 200
Flash: Off, Did not fire
Date: November 15, 2014 10:55:41PM (timezone not specified)
File: 3,840 × 5,760 JPEG (22.1 megapixels)
3,224,381 bytes (3.1 megabytes)
Color Encoding: Embedded color profile: “sRGB
Learning Outcomes
and Evaluation
Image: Sherbert
The Shot: Taken
in the studio, I wanted to do commercial type food image that could be used for
advertising although I wanted to make it quite abstract in appearance. Using a two
light set up to illuminate the subject, I intended to make a colourful and appetising
image. I used small softboxes at either side of the bowls to get a uniform
light throughout the image.
Evaluation: I
am quite happy with the outcome of this as it something completely different to
what I am used to trying.
Learning Outcome Creating something quite abstract
was interesting as I had to be quite considered in my focal length and visual
awareness.
Post Production Contrast
and clarity was added to enhance the colour.
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 80 mm
Exposure: Manual
exposure, 1/250 sec, f/4.5, ISO 100
Flash: Off, Did not
fire
Date: October 23,
2014 11:35:35AM (timezone not
specified)
File: 3,840 ×
5,760 JPEG (22.1 megapixels)
5,634,716 bytes (5.4 megabytes)
Learning Outcomes
and Evaluation
Image: Sushi
The Shot: Taken
in the studio, I wanted to do commercial type food image that could be used for
advertising although I wanted to make it quite modern in appearance. Using a two
light set up to illuminate the subject, I intended to make a colourful and appetising
image. I used small softboxes at either side of the bowls to get a uniform
light throughout the image. I took the image on an angle to reate a mouch more
modern feel. The matting was used to try an create a metallic finish.
Evaluation: I
am quite happy with the outcome of this as it something completely different to
what I am used to trying.
Learning Outcome Creating something quite abstract
was interesting as I had to be quite considered in my focal length and visual
awareness. The Sushi did dry out under the light quite quickly so I had to try
and keep it moist with water spray.
Post Production Contrast
and clarity was added to enhance the colour.
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 105 mm
Exposure: Manual
exposure, 1/100 sec, f/22, ISO 100
Flash: Off, Did not
fire
Date: October 16,
2014 1:05:36PM (timezone not specified)
File: 3,840 × 5,760
JPEG (22.1 megapixels)
12,187,882 bytes (11.6 megabytes)
This image I helped Shaun Richardson with setting up lighting etc to get the rim lights down the side of the bottle.
Learning Outcomes
and Evaluation
Image: Jack
Daniels
The Shot: Taken
in the studio, I wanted to do commercial type image that could be used for
advertising although I wanted to make it quite warm in appearance. I set up two
lights behind the subject and shuttered them off to create the rim lighting.
Using 1 light to illuminate the background with a snoot, comb and orange gel to
soften the light and give the image some depth. I lit the front with one light
and a snoot directing the light with on the label to emphasise the brand. I
also placed a white cut out directly behind the bottle to throw light through
to the front of the bottle to illuminate the liquid inside.
Evaluation: I
am quite happy with the outcome of this as it something completely different to
what I am used to trying. The image is warm and inviting. If I was to do it
again I would have introduced something in the background as there is a lot of
dead space in the shot.
Learning Outcome This type of advertising shot
interests me as you have to play with light to get the finished article. Designing
this type of shot is also interesting because you have to have an image in mind
to create it.
Post Production Contrast
and clarity was added to enhance the colour.
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF200mm
f/2.8L USM
Exposure: Manual
exposure, 1/200 sec, f/18, ISO 100
Flash: Off, Did not
fire
Date: October 9,
2014 12:46:13PM (timezone not
specified)
File: 3,743 ×
5,614 JPEG (21.0 megapixels)
7,404,814 bytes (7.1 megabytes)
Learning Outcomes
and Evaluation
Image: Jack
Daniels 2
The Shot: Taken
in the studio, I wanted to do commercial type image that could be used for
advertising although I wanted to make it quite warm in appearance. I set up two
lights behind the subject and shuttered them off to create the rim lighting.
Using 1 light to illuminate the background with a snoot, comb and yellow gel to
soften the light and give the image some depth. I lit the front with one light
and a snoot directing the light with on the label to emphasise the brand. I
also placed a white cut out directly behind the bottle to throw light through
to the front of the bottle to illuminate the liquid inside.
I also
introduced a glass with whisky in and some ice to cut down on the dead space in
the shot and try to make the shot more appealing.
Evaluation: I
am quite happy with the outcome of this as it something completely different to
what I am used to trying. The image is moder and inviting.
Learning Outcome This type of advertising shot
interests me as you have to play with light to get the finished article. Designing
this type of shot is also interesting because you have to have an image in mind
to create it.
Post Production Contrast
and clarity was added to enhance the colour.
Artist: Sean Telford
www.pro-photo.co.uk
Copyright: Pro Photo
Camera: Canon EOS 5D Mark III
Lens: EF200mm f/2.8L USM
Exposure: Manual exposure, 1/200 sec, f/18, ISO 100
Flash: Off, Did not fire
Date: October 9, 2014 12:46:13PM (timezone not specified)
File: 3,743 × 5,614 JPEG (21.0 megapixels)
7,404,814 bytes (7.1 megabytes)
Fashion
.jpg)
Learning Outcomes
and Evaluation
Image: Fashion
1
The Shot: I
was commissioned to do a fashion shoot for St Georges Mall in Preston, having
never shot fashion before I was a little nervous. Light was very mixed in the
venue which made it difficult. The event was very fast paced and as the only
official photographer I did a lot of running around to get the shots required.
I used on camera speedlight to eliminate shadows on the face and illuminate the
area to give it a little more punch.
Evaluation: I
am quite happy with the outcome of this as it something completely different to
what I am used to trying. The image is modern and quite standard to the fashion
industry.
Learning Outcome This type of brief is very very
fast, quickly thinking on the spot is a must to achieve diversity in the
collection of images.
Post Production None
Artist: "Sean
Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 50 mm (shot wide open)
Exposure: Manual
exposure, 1/400 sec, f/4, ISO 1250
Flash: On, Fired
Date: April 11,
2014 12:33:29PM (timezone not
specified)
(1 year, 1 month, 1 day, 10 hours, 33 minutes, 59 seconds
ago, assuming image timezone of US Pacific)
File: Fashion 2
(1 of 1).jpg
3,603 × 5,404 JPEG (19.5 megapixels)
9,961,300 bytes (9.5 megabytes)
.jpg)
Learning Outcomes
and Evaluation
Image: Fashion
2
The Shot: I
was commissioned to do a fashion shoot for St Georges Mall in Preston, having
never shot fashion before I was a little nervous. Light was very mixed in the
venue which made it difficult. The event was very fast paced and as the only
official photographer I did a lot of running around to get the shots required.
I used on camera speedlight to eliminate shadows on the face and illuminate the
area to give it a little more punch.
Evaluation: I
am quite happy with the outcome of this as it something completely different to
what I am used to trying. The image is modern and quite standard to the fashion
industry.
Learning Outcome This type of brief is very very
fast, quickly thinking on the spot is a must to achieve diversity in the
collection of images.
Post Production None
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 70 mm
Exposure: Manual
exposure, 1/160 sec, f/8, ISO 1250
Flash: On, Fired
Date: April 11,
2014 12:08:54PM (timezone not
specified)
(1 year, 1 month, 1 day, 10 hours, 59 minutes, 51 seconds
ago, assuming image timezone of US Pacific)
File: Fashion 3
(1 of 1).jpg
3,135 × 4,703 JPEG (14.7 megapixels)
9,235,020 bytes (8.8 megabytes)
.jpg)
Learning Outcomes
and Evaluation
Image: Fashion
3
The Shot: I
was commissioned to do a fashion shoot for St Georges Mall in Preston, having
never shot fashion before I was a little nervous. Light was very mixed in the
venue which made it difficult. The event was very fast paced and as the only
official photographer I did a lot of running around to get the shots required.
I used on camera speedlight to eliminate shadows on the face and illuminate the
area to give it a little more punch.
Evaluation: I
am quite happy with the outcome of this as it something completely different to
what I am used to trying. The image is modern and quite standard to the fashion
industry.
Learning Outcome This type of brief is very very
fast, quickly thinking on the spot is a must to achieve diversity in the
collection of images.
Post Production None
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 67 mm (shot wide open)
Exposure: Manual
exposure, 1/250 sec, f/4, ISO 1250
Flash: On, Fired
Date: April 11,
2014 12:37:22PM (timezone not
specified)
(1 year, 1 month, 1 day, 10 hours, 32 minutes, 24 seconds
ago, assuming image timezone of US Pacific)
File: Fashion (1
of 1).jpg
5,458 × 3,639 JPEG (19.9 megapixels)
11,913,332 bytes (11.4 megabytes)
Architecture
.jpg)
Learning Outcomes
and Evaluation
Image: Architecture
1
The Shot: I
wanted to try something a little different and whilst out shooting I came across
this outbuilding in a field. I thought it may be quite interesting to illuminate
inside with the torch on my phone. Using
a speedlight I walked around the building and popped the flash in various
places whilst using a long shutter speed to give me time to manoeuvre around the
building.
Evaluation: I
am quite happy with the outcome of this as it something completely different to
what I am used to trying. The
outbuilding is illuminated well and the darkness allows the subject to stand
out in the image.
Learning Outcome Using “Flash Pop” was quite
interesting as you have to be aware of your distance from your subject and use
the light fall off to manage the amount of light you require. Also making sure
you do not accidentally turn the speedlight towards the camera.
Post Production Contrast
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF20mm f/2.8
USM
Exposure: Auto
exposure, Bulb, 40 sec, f/9, ISO 400
Flash: Off, Did not
fire
Date: March 7,
2014 9:12:47PM (timezone not specified)
(1 year, 2 months, 5 days, 2 hours, 58 minutes, 10 seconds
ago, assuming image timezone of US Pacific)
File: light
painting 1 (1 of 1).jpg
5,760 × 3,840 JPEG (22.1 megapixels)
8,734,721 bytes (8.3 megabytes)
%2B(2).jpg)
Learning Outcomes
and Evaluation
Image: Architecture
2
The Shot: This
is Fountains Abbey in Yorkshire, internally this building was amazing. I set up
my tripod and composed the shot I wanted. I found the shapes really interesting
and wanted to capture the abstract feel to the building. Light was unusual with
the light at the back of the building a great visual in the shot.
Evaluation: The
image is a typical architectural shot using the abstract design to stand out.
Although in hindsight I may have altered the white balance to remove the amount
of yellow.
Learning Outcome Really just to use different Kelvins
in camera to try and manage toneal ranges in my photography when confronted
with such an unusual light.
Post Production Contrast
and clarity
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 65 mm (shot wide open)
Exposure: Manual
exposure, 1/6 sec, f/4, ISO 100
Flash: Off, Did not
fire
Date: April 2,
2014 1:57:34PM (timezone not specified)
(1 year, 1 month, 10 days, 9 hours, 14 minutes, 42 seconds
ago, assuming image timezone of US Pacific)
File: North
Berwick 3 (1 of 1).jpg
3,840 × 5,760 JPEG (22.1 megapixels)
11,907,225 bytes (11.4 megabytes)
.jpg)
Learning Outcomes
and Evaluation
Image: Architecture
3
The Shot: This
is Ribblehead Viaduct in Yorkshire, astro photography is something I have recently
started to explore. The Viaduct made a great subject matter with the Milky Way
overhead. Using a 20mm I knew my exposure time would be approximately 30
seconds before I picked up movement in the stars.
I decided to
step back and do a panoramic of the viaduct and took 6 different shots, 3 of
the viaduct and 3 more of the night sky. I also set my kelvins in camera to
3500 to allow a slightly colder sky.
Evaluation: Probably
a little too blue, so I would perhaps in hindsight use a higher kelvin, 5000
maybe.
Learning Outcome Really just to use different Kelvins
in camera to try and manage tonal ranges in my photography when confronted with
such an unusual light.
Post Production 6
images nitted togeather in photoshop with added Contrast and clarity.
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens 20mm
Lens 20mm
Date: April 22, 2015 1:19:08AM (timezone not specified)
File: ribble 1
(1 of 1).jpg
6,828 × 3,276 JPEG (22.4 megapixels)
15,978,893 bytes (15.2 megabytes)
-2.jpg)
Learning Outcomes
and Evaluation
Image: Architecture
5
The Shot: This
is Whitehaven Lighthouse, I have a fascination with lighthouses.. This was
taken at about 9 o clock in the morning, the sun was still rising and gave a
really beautiful light. Sea mist was just dissipating.
Evaluation:
The tones in the image interested me, and for me personally an interesting
image. Maybe slightly over processed with clarity looking at it now.
Learning Outcome Exploring tones and light is
interesting, winter mornings can produce really colourful contrasting light, which
can be beautiful when shooting outdoors.
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 90 mm (shot wide open)
Exposure: Manual
exposure, 1/250 sec, f/4, ISO 100
Flash: Off, Did not
fire
Date: February 16,
2015 8:56:15AM (timezone not specified)
File: whitehaven
1 (1 of 1)-2.jpg
3,175 × 4,884 JPEG (15.5 megapixels)
6,060,665 bytes (5.8 megabytes)
.jpg)
Learning Outcomes
and Evaluation
Image: Architecture
6
The Shot: This
is Whitehaven Lighthouse at night, This was taken at about 5.00 am, the sun was
still under the horison and gave a really beautiful light.
Evaluation:
The tones in the image interested me, and for me personally an interesting
image. Maybe slightly over processed with clarity looking at it now.
Learning Outcome Exploring tones and light is
interesting, winter mornings can produce really colourful contrasting light, which
can be beautiful when shooting outdoors.
Post Production Clarity
and contrast
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 67 mm (shot wide open)
Exposure: Manual
exposure, 13 sec, f/4, ISO 800
Flash: Off, Did not
fire
Date: February 15,
2015 6:57:12AM (timezone not specified)
File: whitehaven
1 (1 of 1).jpg
5,645 × 3,763 JPEG (21.2 megapixels)
10,298,396 bytes (9.8 megabytes)
Weddings
.jpg)
Learning Outcomes
and Evaluation
Image: Wedding
1
The Shot: Having
shot a number of weddings I was asked to shoot my first Indian wedding. This
image shot at the Dunkenhalgh Hotel near Accrington.
With a lot
of tungsten light I altered the White Balance and directed the shot. Indian
wedding photography is very rich in colour and after speaking to the client I
understood this was what they wanted.
I used on
camera flash to add light and reduce shadows.
Evaluation:
A difficult shot, with the light, mirror. The client was very happy with this
image, the tones and light work really well with the wood in the image,
although there is some flare of the chandelier.
Learning Outcome Dificult situation, trying to be as
quick as I can so the subjects don’t get restless and trying to get the
settings right in camera so as not to ruin the shot, luckily I had done a pre
visit to the hotel to check image locations etc…
Post Production Clarity
and contrast
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 24 mm
Exposure: Manual
exposure, 1/8 sec, f/5.6, ISO 500
Flash: On, Fired
Date: April 6, 2015 12:52:15PM (timezone not specified)
File: wedding 2
(1 of 1).jpg
5,473 × 3,649 JPEG (20.0 megapixels)
9,538,113 bytes (9.1 megabytes)
.jpg)
Learning Outcomes
and Evaluation
Image: Wedding
1
The Shot: Having
shot a number of weddings I was asked to shoot my first Indian wedding. This
image shot at the Dunkenhalgh Hotel near Accrington.
With a lot
of tungsten light I altered the White Balance and directed the shot. Indian
wedding photography is very rich in colour and after speaking to the client I
understood this was what they wanted.
I used on
camera flash to add light and reduce shadows.
Evaluation: The client was very happy with this
image, the tones and light work really well with the wood in the image,
although there is some flare of the chandelier.
Learning Outcome Dificult situation, trying to be as
quick as I can so the subjects don’t get restless and trying to get the
settings right in camera so as not to ruin the shot, luckily I had done a pre
visit to the hotel to check image locations etc…
Post Production Clarity
and contrast
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 24 mm
Exposure: Manual
exposure, 1/8 sec, f/11, ISO 500
Flash: On, Fired
Date: April 6, 2015 12:59:23PM (timezone not specified)
File: wedding 3
(1 of 1).jpg
2,972 × 4,458 JPEG (13.2 megapixels)
8,768,465 bytes (8.4 megabytes)
.jpg)
Learning Outcomes
and Evaluation
Image: Wedding
1
The Shot: Having
shot a number of weddings I was asked to shoot my first Indian wedding. This
image shot at the Dunkenhalgh Hotel near Accrington.
With a lot
of tungsten light I altered the White Balance and directed the shot. Indian
wedding photography is very rich in colour and after speaking to the client I
understood this was what they wanted.
I used on
camera flash to add light and reduce shadows.
Evaluation:
A difficult shot, with the light, . The client was very happy with this
image, the tones and light work really well with the wood in the image,
although there is some flare of the chandelier.
Learning Outcome Dificult situation, trying to be as
quick as I can so the subjects don’t get restless and trying to get the
settings right in camera so as not to ruin the shot, luckily I had done a pre
visit to the hotel to check image locations etc…
Post Production Clarity
and contrast
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 28 mm
Exposure: Manual
exposure, 1/8 sec, f/11, ISO 500
Flash: On, Fired
Date: April 6, 2015 1:01:00PM (timezone not specified)
File: wedding (1
of 1).jpg
5,760 × 3,840 JPEG (22.1 megapixels)
16,272,018 bytes (15.5 megabytes)
Promotion Material
.jpg)
Learning Outcomes
and Evaluation
Image: Promotional
Material 1
The Shot: Whilst
on holiday to Forrest Holidays I took this image on top of a hot tub. Using off
camera flash to create light from the left of picture. I was trying to produce
an image that could be used for promotional/advertising purposes.
Evaluation:
The image has since been used by Forrest Holidays. I achieved what I wanted,
although I do think that maybe a little too much contrast has been added.
Learning Outcome To shoot everything, try different
approaches and show your images!!! Forrest Holidays really like this shot,
enough to pay for it!!!
Post Production Clarity
and contrast
Artist: "Sean Telford
www.pro-photo.co.uk"
Creator: Sean
Telford
www.pro-photo.co.uk
Copyright: Pro
Photo
Camera: Canon
EOS 5D Mark III
Lens: EF24-105mm
f/4L IS USM
Shot at 105 mm
Exposure: Manual
exposure, 1/1,600 sec, f/5.6, ISO 1000
Flash: Off, Did not
fire
Date: January 7,
2015 1:44:50PM (timezone not specified)
File: North
Berwick 3 (1 of 1).jpg
5,760 × 3,840 JPEG (22.1 megapixels)
9,539,648 bytes (9.1 megabytes)
With this brief I wanted to approach a number of commercial directions in oreder to be able to evaluate the commercial sector from as many angles as possible. I found my own personal experience and thought process better suited to outdoor photography (None studio)using strobes and the surroundings to create more impactfull images. I personally feel more creative out of the studio and it has taken this exercise to relise my way forward.
I prefer creative freedom and I do believe in the studio I feel restricted, i'm not quite sure why, may be it was the lack of materials I would have liked to use but could not afford to do full studio set ups for each individual shot. Approaching various venues to organize shoots left me a little deflated as many of the venues were unhelpful and did not want the disruption.
In the future I would like to do commercial work to earn a living BUT my heart lies in Landscape work.
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